When Quiksilver decided to start a women’s line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadn’t drummed up nearly the notoriety nor the community that guys had long enjoyed.

But great ideas always take some guts. And the company saw the untapped women’s surf market as a huge opportunity. Turns out they were right.

Like all things Quiksilver, Roxy and Roxy Eyeglasses was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. By the next year, a Roxy sportswear line was introduced, and that too prospered, with sales of over $1 million. 1992 saw continued expansion of the brand with a new denim line and key snowwear pieces. The fact that Roxy was a women’s line offered by an authentic surf brand made it intriguing for both retailers and girls alike. It was the first of its kind on the market, and soon after, the other surf brands followed.

By 1993, Roxy and Roxy Eyeglasses was on a serious roll. The ever-popular Roxy logo was born, a heart-shaped crest adapted from the recognizable Quiksilver logo. The brand’s popularity was growing, as was its staff. And then one afternoon in Hawaii, as legend has it, the Roxy crew was sitting on a beach watching the surf when they came up with the idea of the women’s board short. Offering fit and flexibility while still managing to be feminine, the women’s boardshort was an innovation that forever changed the women’s surf market. It was also the perfect example of what the Roxy brand had originally set out to be, in the words of Quiksilver’s 1990 Annual Report: “Fun, Bold, Athletic, Daring and Classy”. The boardshort became a huge trend. Roxy, and women’s surfing along with it, was suddenly the next big thing.

1994 marks another major milestone for Roxy: Lisa Andersen, then the reigning ASP Female World Champion, became the first member of the Roxy team. Lisa went on to win three more world titles, and along with them, crossover mass-market fame. She is considered by many to be the most influential surfer in the history of women’s surfing, and her contributions to the Roxy brand and the team continue to play a key role in Roxy’s success. Under her guidance, the Boardrider’s Team has grown into the most respected and accomplished pro team in women’s surfing. Current team members include: Megan Abubo, Chelsea Georgeson, Veronica Kay, Kassia Meador, Kula Barbieto, ‘tween surfing phenom Carissa Moore, and reigning world champ Sofia Mulanovich.

A Roxy-branded professional event was a natural progression from team sponsorship, and thus the first annual Quiksilver/Roxy Women’s Pro Surfing event was born. It took place in winter 1995 on Sunset Beach, Oahu’s North Shore. Ten years later, the Roxy Pro Hawaii remains one of the most prestigious and exciting ASP World Championship surf events of the year.

The success of this event led to other Roxy competitions, including: the Roxy Pro Fiji, the Roxy Pro Gold Coast (Australia), and the Roxy Jam UK, all ASP World Championship Tour events; the Roxy Pro Women’s Surf Festival (Australia), one of the biggest World Qualifying Series events on the tour; and a series of amateur surf contests for young surfers the world over. With such substantial event sponsorship and an ever-expanding team, Roxy is proud to be the largest corporate sponsor of women’s surfing worldwide.

As Roxy’s popularity has grown so has its product line and its audience. Accessories and eyewear joined the mix in 1995; footwear, watches, and Roxy Girl, a line for girls aged 7-16, emerged the following year. Roxy enjoyed its New York Fashion week debut at The Girl’s Rule Show in 1996, the same year the brand was nominated for The “California Rising Star Award” for design innovation and excellence. A snow line including outerwear and accessories was added in 1997, along with Teenie Wahine, Roxy’s children’s line. 1999 was big, with jewelry, bags, backpacks, travel accessories, skate gear, and Roxy Room, a line of bedding, lamps, and posters. By the end of the ’90′s, Roxy had become the brand for girls everywhere, enjoying mass-market appeal without losing its core audience.

The new millennium has brought an exciting and eclectic evolution of Roxy, with a full line of snowboards introduced in 2003, produced in partnership with industry innovator Mervin Manufacturing; Luna Bay, a Roxy Girl Series, seven young adult fiction novels also released in 2003; a new toddlers’ line in stores Spring of 2005; a soon-to-be-debuted fragrance line; and the imminent arrival of Roxy Ski, a line of skis and boots produced in partnership with Rossignol’s Dynastar brand.

As Roxy’s snow product line has expanded, so have its sponsorship efforts. The Roxy Chicken Jams, a series of all-girls pro snowboarding events, debuted in 2004 in Innsbruck, Austria and Park City, Utah. Roxy’s pro snow team is bigger and bigger too, with recent world-class additions Torah Bright, Alexis Waite and Amber Stackhouse. And with some Olympic hopefuls in the mix, 2006 could be the year that Roxy brings home its first medal.

Roxy has long been in the media spotlight. After garnering editorial merit from major publications like Lucky, Teen Vogue and In Style in addition to most of the U.S. and international surf and snow publications, it was only a matter of time before Roxy hit prime time. “Surf Girls”, a collaboration of Roxy and MTV Networks, debuted on MTV in 2003 featuring Roxy’s team manager Danielle Beck as host and Roxy team rider Heidi Drazich as a cast member. The series was a hit, and helped to further popularize women’s surfing and Roxy’s part in the sport. The series also gave Roxy two new team riders: Kula Barbieto and Aimee Vogelgesang.

Strong retail presence is key to a strong brand, and Roxy retail stores were the perfect opportunity to showcase the Roxy lifestyle. The first freestanding Roxy store was opened in Hawaii in 1997, and another store followed in 2000 in Southern California’s South Coast Plaza. The Roxy retail chain now features stores all over the world, offering a taste of the Roxy surf lifestyle to girls everywhere.

Roxy is now a $400 million lifestyle brand, offering products for every aspect of the active girl’s life. From handbag to Henley, wetsuit to tide watch, the key ingredient of our products is that inimitable Roxy spirit. “Daring, confident, naturally beautiful, fun, alive: Roxy”.

Jimmy Crystal Sunglasses was founded in 1991 and has been dazzling the world ever since.

We are a cutting edge design-driven manufacturer based in New York City with over 20 years\’ experience creating gorgeous, stunning, and unique Swarovski Crystal items.

Our one-of-a-kind designs are crystallized in the heart of NYC\’s Fashion District. The Jimmy Crystal brand offers a diverse range of radiant accessories including stunning eye-wear, fabulous jewelry, fashionable handbags, elegant watches, sparkling home décor and much more.

The Jimmy Crystal Sunglasses brand has taken the fashion world by storm and can be found in some of the most stylish stores and boutiques around the globe. World renowned department store Bloomingdales\’ proudly carries JIMMY CRYSTAL NEW YORK products; our brand also creates amazing custom collections for The Buckle and A&A Optical.

The sparkling label also has a solid foothold in the high-glamour Las Vegas-based accessories industry, where you can find our unique designs in the Wynn Hotel, the Venetian, and amongst properties in the Caesar\’s Entertainment Group. Internationally, the brand can be found in the Wynn Macau, in the renowned department store Daimaru in Japan, and at the famed Italian eyewear chain Salmoiraghi & Vigano\’ Spa. JIMMY CRYSTAL NEW YORK SUNGLASSES\’s fabulous collections can be found in boutiques all over the USA, Canada, Italy, Spain, Germany, Dubai, and many other exciting, expanding markets.

Our signature style has attracted some of the most stylish individuals and iconic celebrities to our brand. From Miss Universe, Miss America, and Miss Teen USA 2010, to high profile celebrities such as Paula Deen and Derek J and upcoming young artists Daisha and Jazz Vila, JIMMY CRYSTAL\’s unique designs always leave a lasting impression. The brand can also be seen on such iconic music legends as Elton John and on grand dames of the screen Frances Fischer and Academy Award winner Mira Sorvino.

The Jimmy Crystal Sunglasses name is synonymous with dramatic, alluring, and captivating design. Each and every piece we create is crafted with the most stringent quality control procedures to ensure nothing but the finest for our clients. All of our items come with a warranty to assure ultimate customer satisfaction.

Our design studio collaborates closely with design professionals, retailers, buyers, celebrities, and the media within the fashion industry. Our breathtaking 4,500 square-foot showroom houses the latest Jimmy Crystal masterpieces and is open to buyers all year. Our brand can also be viewed year-round at over sixty major trade shows throughout the United States and Europe.

Jimmy Crystal sets a new standard for elegance – while dazzling the world!

Jimmy Crystal eyeglasses was founded in 1991 and has been dazzling the world ever since.

We are a cutting edge design-driven manufacturer based in New York City with over 20 years\’ experience creating gorgeous, stunning, and unique Swarovski Crystal items.

Our one-of-a-kind designs are crystallized in the heart of NYC\’s Fashion District. The Jimmy Crystal eyeglasses brand offers a diverse range of radiant accessories including stunning eye-wear, fabulous jewelry, fashionable handbags, elegant watches, sparkling home décor and much more.

The Jimmy Crystal eyeglasses brand has taken the fashion world by storm and can be found in some of the most stylish stores and boutiques around the globe. World renowned department store Bloomingdales\’ proudly carries JIMMY CRYSTAL NEW YORK products; our brand also creates amazing custom collections for The Buckle and A&A Optical.

The sparkling label also has a solid foothold in the high-glamour Las Vegas-based accessories industry, where you can find our unique designs in the Wynn Hotel, the Venetian, and amongst properties in the Caesar\’s Entertainment Group. Internationally, the brand can be found in the Wynn Macau, in the renowned department store Daimaru in Japan, and at the famed Italian eyewear chain Salmoiraghi & Vigano\’ Spa. JIMMY CRYSTAL NEW YORK\’s fabulous collections can be found in boutiques all over the USA, Canada, Italy, Spain, Germany, Dubai, and many other exciting, expanding markets.

Our signature style has attracted some of the most stylish individuals and iconic celebrities to our brand. From Miss Universe, Miss America, and Miss Teen USA 2010, to high profile celebrities such as Paula Deen and Derek J and upcoming young artists Daisha and Jazz Vila, JIMMY CRYSTAL\’s unique designs always leave a lasting impression. The brand can also be seen on such iconic music legends as Elton John and on grand dames of the screen Frances Fischer and Academy Award winner Mira Sorvino.

The Jimmy Crystal name is synonymous with dramatic, alluring, and captivating design. Each and every piece we create is crafted with the most stringent quality control procedures to ensure nothing but the finest for our clients. All of our items come with a warranty to assure ultimate customer satisfaction.

Our design studio collaborates closely with design professionals, retailers, buyers, celebrities, and the media within the fashion industry. Our breathtaking 4,500 square-foot showroom houses the latest Jimmy Crystal masterpieces and is open to buyers all year. Our brand can also be viewed year-round at over sixty major trade shows throughout the United States and Europe.

Jimmy Crystal eyeglasses sets a new standard for elegance – while dazzling the world!

The Jaguar Sunglasses collection specializes in catering to the “executive man”. Jaguar specializes in designing both large sized, stylish models as well as sportier designs perfect for the young professional. each model features outstanding detailing and quality, as well as an assortment of desirable colors and shapes that embody the sleek design of the world-class autos.
The elite craftsmanship is apparent in every offering. crafted in metal and titanium, often with zyl accents and featuring Jaguar’s signature logo, the frames are both durable and comfortable. the sunwear combines high quality polarized lenses with Jaguar’s smart sense of style.
distinguishing itself with confidence and a touch of flair, the Jaguar tradition continues to speed forward.

Black Forever 582 Matte Wood Black Glasses Frames BK582 bring the young, hip, artistic style of downtown New York everywhere you go! Black Forever 582 Prescription Frames w/ Blank Lenses feature a half-rim design (with no bottom rail), accented with metal details on the frame and temples. The frames come with blank (non-prescription) clear lenses; just take them to your eye doctor to have them fitted with your own prescription lenses. These stylish, edgy frames are part of the Black Forever eyeglasses collection, an eyewear line aimed at those who can appreciate a modern twist on a retro look. The Black Forever BK582 Frames are built of acetate, and hand-made in Japan. Black Forever 582 Eyewear F

Black Forever eyeglasses  is a new collection where the one true common thread that binds it comes from its namesake – every frame is black.

With a concept influenced by the young, artistic flair of downtown New York City , Black Forever is targeted to both men and women who desire a unique retro vibe with a modern flavor.

The collection is comprised of 22 models, all in acetate.  Featuring a variety of shapes, sizes, thicknesses, and adornments, the entire collection is handmade in Japan.  While the collection is available in one color, there are several different finishes including shiny, wood, and mat black.

Setting Black Forever eyeglasses apart is the amazing width and breath that the collection achieves purely through shapes and cuts.  Within this mix are bold, chunky plastic designs for those seeking a true “downtown” look, thinner, modified rectangles and cat eye shapes, squares featuring black crystals, and larger styles ideal for hip, youth minded men.

Gracing many of the models are a variety of decorative elements.  Metal treatments including a variety of studs and temple enhancements are often featured.  Glitter finishes and Swarovski Crystals grace a portion of the models as well.  All styles are available with sunglass lenses upon request.

Bold, direct and unapologetic – that is the essence of Black Forever eyeglasses.

 All Exces eyeglasses comes with 1 year manufacturer warranty. See Exces eyeglasses  Eyewear Eyeglasses Collection Funky, bold, in vogue – EXCES Eyewear Eyeglasses provides those with a youthful spirit the look they are seeking. To wear these frames is to present oneself as original – a fashion innovator – a person who does not simply “make the scene” but one who creates it.

The EXCES Eyewear Eyeglasses Collection is sure to meet the needs of the most demanding wearer. EXCES is what the young, fashion conscious consumer craves in high fashion eyewear. We provide a broad selection of Exces Prescription Eyeglasses. 

Every shopper has different needs. We acknowledge this and do our best to provide more resources than our competition to help our shoppers make your purchase. Browse through how to where we feature quality ideas on finding the ideal Exces product to fulfill your wishes. You may wish to check out our Exces Prescription Eyeglasses reviews and view what other consumers are writing about our products.  Our product advisors are experts who have used our products and always prepared to help, offer suggestions, or inform how to use our products. Call, chat or e-mail; they can answer any question regarding your Exces Prescription Eyeglasses.   We hope to make your shopping experience as efficient as possible by providing quality Exces Eyeglasses products with simple returns, excellent product expertise, knowledgeable customer service, and reasonable pricing.

Nowhere else can you find a diverse collection of designer Jaguar eyeglasses at deep discount prices. Not only will you find the same Jaguar glasses and frames in factory firsts, but also with superior quality crafted lenses made by optical professionals. But what makes us truly different is our Unconditional Return Policy. If you’re not satisfied with your purchase, we’ll make it right. Guaranteed. We completely back our products, and have 24/7 customer service staffed by optical professionals. We are ready to help you with any questions or issues you may have. So buy the Jaguar eyeglasses you’ve been looking at. We guarantee you will be satisfied.

Ready for a night out on the town? Or do you prefer a comfortable evening at home? Whatever the nighttime calls for, your Diva eyeglasses are your perfect companion. Throw on your chic and sleek pair from our designer collection, or wear a more timeless, classic set of frames whatever suits your mood! Thousands of head-turning styles are available, all for much less than you’d pay at your local clinic. Enjoy Diva eyeglasses that were made just for you. Our fabulous Diva eyeglasses are of the highest quality eyewear available anywhere.

Heavily influenced by both street style and high-end fashion, the JK London look is at once edgy and directional, fresh, young and fun.

This innovative diffusion line is perfect for young people who want to add imagination and an on-trend urban element to their choice of eyewear.

Buy with confidence! We are an authorised JK London retailer supplying 100% authentic JK London Prescription Glasses.

About J K London Glasses: The J K London range of glasses was launched in autumn 2008 to satisfy the needs of the younger, confident and fashion aware individual. JK London presents an exciting collection of glasses in innovative designs in a vibrant range of colour for the boldly adventurous urban dweller.Metsuki Glasses Direct: Bring you the complete collection of J K London Glasses. Every pair of J K London designer glasses is offered with a full range of Essilor or Hoya Single Vision or Varifocal prescription lenses and free shipping (UK Only) Each purchase of J K London glasses is backed with the Metsuki 100% Guarantee and our Price Match Promise.